Capturing California Summer and ranking Top 40
Jordan Frye
Jordan Frye is a pop singer-songwriter in LA represented by Lauretta Records. “Daydreaming” is his sophomore album, preceded by the single “Wildflower” which introduced a new era in his discography and was featured on multiple Top 40 lists nationwide.
The Ask
Establish an identity for this new era of Jordan Frye music that can be translated across multiple cover art projects for various singles, the eventual release of a full album and vinyl package, post-release singles, and live and deluxe editions.
The result
Visual elements incorporating a scrapbook-like feel, print textures, and playful photo-manipulations across digital, print, and animated media.
Services
Cover Art
Print/Packaging Design for Vinyl
Credits
Photos by Anna Azarov
Design assistance by Neil Standerwick
The Beginning
This era kicked off with “wildflower” which made it to the Top 40 Hot AC Radio Charts in 2025, shortly followed by “magic”. Both singles are shimmery and dreamy; the perfect song choices to play driving a top-down up the Pacific Coast Highway under the sun.
Graphic elements here included a new wordmark for the “Jordan Frye” name featured on all covers, combining the handwritten “Jordan” from his previous era with a new typewriter font to be used throughout the rollout of these singles and album.
The Vinyl
The full album released with 11 albums, now featuring wildflowers as the main visual motif.
Spotify Canvas Looping video
A scrapbook style-inspired looping video for listeners on Spotify.
Additional Releases
Cover art for a Live Studio Recording and a Summer Deluxe Edition
