backBIPOC
backBIPOC is a directory of BIPOC-owned small businesses that lives on a website and Instagram.
The website uses a mix of animated elements, custom fluid shapes, and statement fonts to resemble the unique experience of shopping with small brands, especially those that pride themselves on handmade products and/or products inspired by their owner's culture(s).
The goal of the brand identity was to allow room for the photos of featured brands to take center stage, while still using elements that are standout enough to resemble the unique experience of shopping with small brands, especially those that pride themselves on handmade products and/or products inspired by their owner’s culture.
backBIPOC was also featured on ilovecreatives Internet Gems and the Squarespace website!
“This BIPOC-owned business directory leans heavily on its display font (i.e. large-scale fonts made for headers) for its psychedelic, retro vibes. Love the fun cutout graphics on hover. This isn’t your standard yellow pages (do those things still exist?!). Helpful tags and photography keep this directory succinct and engaging, so you can shop mindfully. ”
