A fresh brand for a fresh tarotscope newsletter
All in the Cards
All in the Cards is a weekly tarotscope and astrology forecast newsletter by Kristina Bornholtz.
The Ask
For this mini-brand, there were only two specific requests: use the Digestive typeface by OHNO Type Co (our client was ahead of the times — this was before the typeface got super popular!) and use lilac as the main logo color.
Services
Brand Design
Brand Collateral
Custom Icons
This extra fun brand was sort of an in-between of our mini brand and standard brand package.
The stacked look on the logo and used on other elements hinted at tarot cards and played on the name of Substack, the platform used for the newsletter.
The Elements
Custom zodiac signs and tarot suits were crafted from stylistic elements from letters and other glyphs from the main brand font.
The Laro Studio Touch
Capturing a completely visceral, slice-of-life moodboard and turning it into something very digital.